This coming week, our theme is writing for the Web.
Writing for the Web has never been more important, because businesses want content. Web content is the new advertising. While everyone has paid lip service to “content is king yada yada” for years – few companies believed it. That’s changed.
TODAY, and in the months and years to come, content is survival. The operative word is “survival”.
Gary Vaynerchuk is one of the smartest people I know. He built a $45 million business, basically out of content (blogging.) As he puts it:
“Content is the cost of entry to relevance in today’s society,” he says. “The top 1–5% [of executives and social media personalities] in the next few years will have full-time content people around them. There are going to be 500 to 5000 people at this time next year who employ a full-time content person.”
What’s Web content?
Content is all the material you find on websites. As Wikipedia puts it:
Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.
We’ll have a lot more to say about what content is, this coming week.
“Content is survival” applies to you, too
Just as companies and publications need content, you do too. While you’re busy writing, writing and writing some more creating content for others, create content for your own sites and blogs too. You’re building your platform.
“Writing for the Web” offering
In conjunction with our theme, this week’s offering is Writing For The Web: Make Money Today.
Start today: develop the writing career of which you’ve dreamed. Your life can change, when you see what’s possible, and exactly how top professionals approach writing for the Web.
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