One of the biggest challenges for every freelance writer is how to differentiate himself — how to stand out from the crowd of other writers.
I’ve received some questions about how writers might use Pinterest.
Primarily, you can offer image marketing as a service to your clients. I use Pinterest mainly for fun, however, I also create image marketing strategies for clients.
Once you’re familiar with Pinterest, offer image marketing as a service to YOUR clients.
Image marketing is PERFECT as a writing service you can offer on retainer. Nothing beats the security of delivering on-going projects for clients. Once you’ve got five clients on retainer, you’ll be making a nice income, much more than you could make at a day job.
That said, if I were a brand new writer, without a stable of clients, I’d be using Pinterest to stand out.
As this post, How to Use Pinterest to Build Trust and Loyalty | Social Media Examiner, points out:
“If you share your company’s story with your audience, you:
Show that your business has a history and isn’t brand-new on the scene, and thereby improve your credibility
Illustrate that your products and services are not stuck in the past and that you change with the times
Imply a sense of company growth and stability as you show your evolution, and the addition of new products can imply company growth and stability”
Standing out from the writing crowd
How might you use Pinterest if you want to stand out?
Be sure to fill in your profile first.
Then, you could:
* Post images of yourself, doing writerly and other things (posed in front of your computer, at a book signing if you’ve written a book, in your backyard with your dog — whatever you choose. Just don’t post any photos of yourself at a drunken orgy… Or anything that looks like a drunken orgy. This is business — you’re a professional… ;-))
* Create a board for your writing samples;
* Create boards for your interests (the aim here, is that you show yourself to be a real person);
* Create boards for your local community (great to get local writing gigs);
* … and so on.
Above all — HAVE FUN with this.
You’re you. Be you, and you’ll stand out. 🙂
When you join me on Pinterest, send me the URL to your boards. I’d love to follow you…
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