This week, our theme has been blogging. If you want to make money blogging, start by choosing a niche for your blog which is a hot topic.
In this video, we look at choosing hot topics for your blog, by focusing on topics like diet, sext and money.
Here’s the video transcript
Over the next few weeks, let’s chat about niche blogging.
Firstly, what’s a “niche” blog? A niche blog has a topic with an angle, and a well-defined audience which is interested in that topic… AND that audience is willing to spend money.
Niche blogging can be very profitable if you remember two things. You need a hot topic which appeals to an audience, and you need to be enthusiastic about the topic.
Let’s think about “hot” topics. Many years ago a book editor told me that the most profitable nonfiction topics in the world were diet, sex, and money. These topics will never go out of fashion. People want to lose weight and look good, they need relationships, and money is essential.
When I want to start a new blog, I explore magazines.com.
I browse this site every few weeks, not specifically to create a new niche blog, but to stay up-to-date with what people are interested in.
You may be wondering why magazines? Why should you explore magazines for your next blog topic?
There’s a simple reason. Magazines depend on advertisers. Without advertisers, a magazine wouldn’t exist. If you look at popular magazines for the consumer market, just flick through to see how many pages there are. The more pages, the more advertising… and the more cash.
Advertisers pay for advertising. Since you want to make money from your blog, you can use advertisers’ research — for which they pay millions of dollars overall — for free when you study the magazines.
At magazines.com, hover your mouse over the Magazines button, and you’ll see a long list of topics. You can choose whichever topic you like of course, let’s choose health and fitness.
Click on a magazine. Read the front cover. If you’re a blogger, reading the front cover of magazines will teach you more about writing than just about anything else. If the magazine’s cover doesn’t say “buy me!”, the magazine doesn’t sell, the advertisers aren’t happy, and the magazine disappears.
Click your mouse through the thumbnails below the image of the current issue.
Keep browsing, until you find a topic which appeals to you and at least a couple of magazines which cover that particular topic.
We’ll assume that you’ve chosen a topic. For our example, we’ll use the topic of fitness.
Here’s Fitness magazine.
Your next step is to think of an angle. That means, a way of approaching your topic. There are endless angles. The angle you choose is a way of aligning the topic you’ve chosen with your audience.
If you choose fitness as your topic, who will read your blog? Your chosen audience might be new moms, people who want to look good, or people who want to be healthy.
Let’s look at two examples of angles.
Firstly, we’ll look at Tim Ferris. Here’s his blog. Tim’s angle – four hours for success – works brilliantly for today’s audience. People don’t have a lot of time to spend and if they take on a self-improvement project, they want to know that they can fit it into the rest of their life.
This is a great angle. You can see Tim started with his 4 hour work week, then he went on to the four hour body, which is about fitness, and his latest book is the four-hour chef.
Here’s another health and fitness site, the Greatist.
The Greatist isn’t as blatant in its angle as Tim Ferris’s books and blog, however they definitely have an angle. If you look on their About page, they tell you that they are: “the trusted health and fitness source for the young, savvy, and social.” This is their angle. They’re for young people, who are are social and want to be healthy.
Both sites have specific angles.
Coming up with an angle is relatively easy. All you have to do is base it on YOU. Choose an angle is easy for you to blog about, and you’ll do very well.
So there you go – hop on over to magazines.com, choose a topic, pick an angle and create your new niche blog.
Good luck with it – more soon.
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