This week, we’re talking about advertising. Advertising, in some form, is essential, no matter what you’re writing. The more people know you, the more likely it is that you’ll get hired, or make sales of your ebooks, or achieve whatever it is that you want to achieve.
Advertising can take many different forms.
For example, EL James, the author of the erotic blockbuster Fifty Shades of Grey, originally wrote the book as fan fiction, on the site fanfiction.net. Fan fiction has a huge audience.
Would the book have been anywhere near as popular if so many people hadn’t learned of it so quickly? It’s unlikely. Once the book was selling, it got onto Amazon’s bestseller lists, and stayed there. The rights were purchased by a major publisher, and Universal Studios paid $5 million for the screen rights.
Fifty Shades of Grey got a huge amount of free publicity in newspapers, magazines, and on websites across the globe.
There’s a lesson here: get your name out. Advertise. The more you do it, the more good things will happen for you.
We discussed Craigslist. Posting little ads on Craigslist takes minutes. Do it regularly, and you WILL get results.
The classified advertising sites are a great resource, and there are dozens of them. Go to google.com and search for “classified advertising websites.” Choose three and four, and advertise there as well.
Many forums offer classified advertising sections. Search them out, and post little ads there.
Let’s look at other fast and easy advertising tricks which you can use today.
Barter for Advertising: Use What You Have
Of course you can pay for advertising. However, you can also barter for it. Look for websites on which you’d like your name to appear, and barter content for an advertising slot.
You’ll get these kinds of opportunities by asking for them. We’ve often discussed the importance of ASKING for what you want… so, ASK.
Your Clients: Ask for a Link on a Clients’ Website
Here’s another advertising opportunity you can get by asking. Ask your clients for a link, or a small banner ad, on their website. You’ll be surprised how many will do this for you.
Look for Guest Posting Opportunities
Guest posting/ guest blogging — writing promotional articles — is hugely popular. Websites are always looking for content. Writers and others are looking for advertising. Everyone gets what they want.
Here’s an excellent article on guest blogging, “The Ultimate Guest Blogger’s Guide for 2013,” to get up to speed on this quickly.
Advertising Takes Many Forms
We talked about EL James and fan fiction. If you’re writing fiction, start posting it on sites like Wattpad.
It’s a form of advertising what you do.
Last year, Emily Baker, a teenager, wrote fan fiction about One Direction, the boy band. She got a book deal out of it — I’m sure it was the last thing she expected.
Advertising works, and sometimes it works beyond anything you could imagine. Get creative. Use simple sites like Craigslist. Barter. Write guest posts.
Do whatever appeals to you to get your name out there. The results will delight you.
Advertising and branding is essential for writers. Our program You’re a Celebrity is this week’s special offering. It’s packed with free and easy ideas which will help you to get your name out, and build your writing career.
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