You may have heard of affiliate marketing, and wondered what it is.
Wikipedia puts it this way:
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.
In other words, when you act as an affiliate for a company, and its individual products, you get paid commissions. When someone clicks on your affiliate link, you get a percentage of the final sale. For some products, affiliate commissions are large. On other products, they’re much smaller, but these small commissions mount up.
For writers, affiliate marketing is another way to write, and get paid… over and over again. You know that I’m heartily in favor of this. You have skills and talents, and you need to make as much from them as you can.
I’ve talked about “commerce journalism”:
Commerce journalism has been around forever in Web writing. It’s just affiliate marketing.
More sites than ever are making money from content — “content marketing” has been the buzz for more than a year. However, there’s too much straight content. Other sites will go the way of Gawker’s stable, and will overtly sell. This means that you can offer your services as a “commerce” writer both to your current clients, and to prospects.
The Gawker stable of sites is focusing on affiliate marketing, and if you’re a savvy writer, you’re paying attention.
What if you could write a short article — 200 words or less — and could get paid for writing it? (You “get paid” when you add affiliate links, and someone buys from your link.
You need to understand affiliate marketing, AND use it. I’ve created a comprehensive program for you, 5 Minutes to Writing to Sell: Affiliate Marketing for Writers, and said:
“Affiliate marketing is fun and profitable, if you love to write
Over the years, I’ve created many websites which promote affiliate products.
Some of the promotions I set up in minutes and haven’t looked at since. However, many of them still make money for me. I don’t bother tracking any of those sites, it’s just a nice surprise when the money shows up.”
Investigate affiliate marketing. Once you’re up to speed, you can set up little income streams for yourself. I’ve been doing that for many years. Many other writers do it too.