Want to get freelance Web writing clients? The Web makes it easy. Unfortunately, this also means that many freelancers settle for low-paying clients, when they could do much better. (Tip: you are the company you keep — keep better company.)
Let’s look at five ways you can get GREAT clients to hire you. Getting hired by the less-than-great is all too easy.
1. Focus on Existing Clients (Upsell)
We’ll assume you’ve already got clients. The easiest way to get more work is to get that work from the people who already know you. The benefit for them is that they don’t have to get you up to speed on their business.
It’s 100% certain that the client for whom you wrote Web content doesn’t know that you write press releases, and that you blog for clients as well. Therefore, once you’ve completed a project, think about how you might help the client.
Every client has needs. You provide many different writing services, so you need to be alert, looking for opportunities to upsell your clients.
Check out his website. Does he send out mailings to his customers? If there’s no link which says: “Subscribe” anywhere on the home page, he doesn’t. This is your opportunity to pitch a newsletter.
2. Create a Newsletter For Your Own Clients (Stay in Touch)
Big tip: your clients are super-busy. Once you’ve sent in your deliverable, you drop off the radar fast. A week later, they won’t remember your name. Therefore, you need to make yourself memorable — they need to see your name over and over again.
We’ve just mentioned newsletters. Just as businesses need to stay in touch, you do too. Once you’ve worked with dozens of clients, staying in touch with all of them regularly is impossible.
A newsletter helps you to stay on your clients’ radar. They may not read your 500-word email message every month, but they will see your name.
3. Pay Attention to Them: See What Their Competitors Are Doing
Your clients forget you. You forget them too. Therefore, regularly (at least once a month) go through your client list. Just review the list. Then, spend a little time each day browsing news sites, and websites in your clients’ industries.
Make some notes. This gives you ammunition to pitch new projects to your clients.
4. Partner With Other Businesses (Designers, Photographers, Artists)
This one’s a no-brainer. How many Web designers are there in your city? Contact them via email, Twitter or phone. Form relationships. Offer a finder’s fee for any clients they introduce to your business. You reciprocate. It’s a win-win.
5. Tell Them Why: Sell the Sizzle
No one hires a “writer.” They hire solutions. Stop thinking of yourself as a writer, and start thinking of yourself as a fixer. It’s a mental shift, and an important one.
The real world works on results. Stay in touch with clients, and ask about the success or otherwise of the projects on which you’ve worked. This means that you’ll be able to create case studies of what’s working for your clients.
You’ll also be able to tell new clients why they should hire you — everyone buys the sizzle, rather than the steak.
It’s easy to get clients to hire you. Put these ideas into action. Before you know it, you’ll have better Web writing clients, and you’re enjoy your writing career much more.