I had lunch with an old friend, Jeff, yesterday. Back in the 1990s, he was a magazine editor, and gave me consistent writing gigs. I wooed his publication assiduously, before he finally called me. He left the print media, and now owns his own company.
He spent much of the meal complaining about writers. This is nothing new. EVERYONE who hires writers complains about them, because many writers are flakes. This is to be expected, creative types tend to be hard to work with, however this isn’t comforting to the people who hire them.
We agreed that from now on, when he’s looking for new writers, he’ll get in touch with me; I’m happy to put him into contact with SYWON (Sell Your Writing Online Now) members who are NOT flakes, and who are a joy to work with.
Great clients are looking for YOU
Here’s what stood out for me in our conversation: when Jeff was hunting for writers, every professional writer he approached, who had a Web presence, was fully booked.
I’ve found this too. If a writer takes the trouble to build a platform, they’re not hunting for writing jobs. They’ve got more than enough work, and can pick and choose with whom they want to work.
Are you visible on the Web? Do you spend a little time each day marketing yourself?
Sadly, many writers don’t, and this reflects in their bottom line. Yes, I know writers tend to be shy.
However, as I said in this blog post, Be a Star: 5 Ways to Shine As a Writer on the Web | Angela Booth’s Fab Freelance Writing Blog:
“Get Visible — Be Proud of Who You Are
Many writers are shy. But consider this: your services provide immense benefit to your clients. They need you, and what you can do for them.
Being able to communicate effectively is a powerful and respected skill. You should be proud of that.
There are endless ways to get visible, and many of the methods are free. You can advertise, create press releases, comment on blog posts…
Here’s a secret. It doesn’t matter what you do to become visible. The only thing that matters is that you do it.”
If you’re not visible, the great clients who are looking for YOU won’t be able to find you. And they’re looking.
Creating a website doesn’t take much: it takes 5 minutes.
Once you’ve created your site, spend another five minutes a day doing something, anything, to make yourself visible. Invest that time in yourself. You deserve good things, and they will come to you, when the people who are looking for you can find you.
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