Our freelance writing lives are becoming ever more complicated. Here’s some useful stuff from around the Web.
I’m always looking for things which will make my writing life easier. The iPad app Penultimate is now a freebie, and it automatically sends your stuff to Evernote. (Sign up for a free Evernote account if you don’t have one.)
Jamie shows you how you can create your own custom paper, so that you’ve got a fresh To Do sheet for each day. Nifty.
Trying to keep up with SEO can wear you out. Not to mention, it takes TIME. (Sigh.) OK, enough grouching.
This post gets you up to speed on SEO basics: using dashes rather than underscores in file and sub-folder titles, avoiding hyphenated domain names, and more.
Ostensibly for teachers, these Web curation tools work great for writers, too. Writers have a lot of material they need to keep track of.
Clickz loves Tumblr, and so do I. I’ve been using it myself, and have set up several Tumblr blogs for clients. The benefit: total ease of use, both for you, and for your clients.
Fantastic post on creating effective content which your clients will love. It’s always about the site visitor, never about the company whose website it is.
In these days of search engine madness, and endless content, content creation is looking a lot like copywriting.
Tip: your clients will want their website to be all about THEM. Gently ask them to pull up Google’s home page, Microsoft’s home page, and Apple’s home page – or any quality page, really.
They’ll soon understand that their website needs to be about what their customers want.
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