Want to blog more, with less strain? You can. Regular bloggers get more traffic; your readers know what to expect from you.
Updated: May 8, 2014
With a little thought and strategy, you can cut the time you spend blogging by 50%.
I’ve been blogging for 15 years. It’s become natural to me. It’s also fun. However, as we all do, I have many calls on my time, and struggle to find time to create posts.
Let’s look at some productive blogging strategies you may find useful.
1. Develop Your Posts at Least a Week Ahead.
By “develop”, I mean create working titles for ten blog posts, and write a line or two about what you might include. This primes the pump. Once you get around to writing the post, your subconscious mind has worked out what you want to say. Of course, occasionally you realize that a post is rubbish: hit the Delete button. There are plenty more ideas.
Get out of your office, or off the sofa, or out of the kitchen. Many bloggers find that changing their location helps productivity. You’ll do your best thinking and planning when you’re relaxed. I try to develop posts away from my computer, either at the library, or at a coffee shop.
When you’re looking for ideas, brainstorm, and check your blog’s statistics, but also think about your audience. What’s affecting them? What content could you create to help?
Collect images you’ll use in the coming week, as well as relevant links you’ll include in the body of your posts. If you’re researching, and need to contact sources, do that well in advance — at least a week before you need the information.
2. Keep a Running List of Topics.
There’s nothing worse than trying to blog when you’re fresh out of ideas. Keeping a running “blog log” — a list of ideas and topics is useful. I keep the list on my phone, so that I can add to it wherever I am.
3. Use Your Blog’s “Drafts” Publishing Option.
All blogging services have an option to publish a blog post as a draft. I like to create draft posts as outlines.
Then, rather than publish a post as soon as I complete it, I schedule it. Scheduling your posts means that you can line up a week, or a couple of weeks’ worth of posts in preparation for a busy time, or for your vacation.
4. Blog on the Go to Make the Most of Spare Minutes.
If you’ve ever been frustrated at the waste of time when you’re waiting for a meeting to start, or are in a queue, use those spare minutes to work on your blog.
If you’re a WordPress blogger, check out the the WordPress for iOS app, which makes it easy to blog from your iPhone and iPad. You can also post to your WordPress blog via email, by setting up a special email account. The settings for this are in your WordPress dashboard.
5. Batch Write Draft Posts.
If you’re not familiar with batch writing, it involves writing several posts at a time, rather than just one.
This maximizes your time, because you stay in the flow of what you’re doing. You won’t complete them all on the same day, but you’ll be amazed at how much more quickly you complete your posts.
Try some of these strategies. You’ll be surprised at how much more productive you become — and how more you enjoy blogging. When you blog consistently, more people will check out your posts. Each post acts as a gateway to your blog. So don’t stint on the content.
An aside. Some of my dopiest ideas (dopey to me, anyway) have become my most successful posts. You never really know what will trigger responses in your readers.
You can find Angela on Pinterest, too.
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