Over 200 thousand ebooks were published on Amazon this year. If you’re considering publishing an ebook, this might seem like a lot of competition. On the contrary — this merely shows you an active marketplace, in which there’s room for you.
Self-publishing has come a long way in three years. It’s not considered vanity publishing any longer. Many bestselling authors are choosing to self-publish for many different reasons. The primary one is control, with income being close behind.
No one can guarantee you a bestseller. However if you want to make sales, here are some tips.
1. What’s Selling Now? What Do Those Sales Tell You?
One thing sticks in my mind from a marketing course many years ago: “create what people are buying.”
Traditional publishers have long taken this to heart. Everyone’s publishing erotic romances after the success of EL James’ 50 Shades trilogy.
I’m not suggesting that you leap into writing erotic romances, but check out what’s selling. Go beyond bookstores and Amazon, and check out what movies are successful.
2. Stick to the Point: Deliver a Benefit
Buyers buy nonfiction for information, and fiction for an entertaining experience. Deliver those things in your (short) ebooks.
3. You’re a Publisher: Plan Your Publishing Schedule
If you want to sell ebooks, consider yourself a publisher. Publishers have publication lists. So should you.
Here’s why: with 200,000 ebooks published this year, few ebooks make much of an impression, no matter how many glowing reviews you get. Use traditional publishers as your model — look beyond the ebook you’re writing. What’s next on your schedule?
Once you have several ebooks out, each ebook can sell the other. Amazon’s database kicks in to help too; Amazon will promote your ebooks to buyers.
4. Be Professional, but Avoid Perfectionism
Unlike paper books, you can edit and make changes to your published ebooks at will. If you’ve missed a typo, or made an error, go ahead and make changes and republish.
You need an editor; if you can’t afford one, swap services with another writer. Aim for a professional cover too. However, while professionalism is a goal, don’t let it strangle you. Avoid perfectionism. Hit the Publish button.
5. Build Your Name As an Ebook Publisher
Create a website, no matter how humble. List all your titles. Link them to Amazon, so that your visitors can buy. Your website is the hub around which your promotions are built.
There are dozens of ways in which you can promote your ebooks. However, remember that you’re a publisher, with a schedule. Keep writing, and keep publishing. You’ll sell.
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