I fell into copywriting completely by accident, mostly because I’m bossy and curious. (Bossy and curious, it turns out, are great attributes for a copywriter to have.)
Way back in those days, I wrote romance novels. As far as I was concerned, “real” writers wrote books.
Amazingly, before I knew it, I had a bunch of clients, and they were very hard to get rid of. In fact, even when I was drowning in book and magazine contracts, I still couldn’t get rid of my loyal clients…
Your copywriting clients are like that. Once they hire you, you become their marketing person. They’ve spent time bringing you up to speed on their business, and they don’t want to lose you. It’s nice to have people willing to throw money at you.
There’s a lot of rubbish talked about copywriting. The mystique is created by copywriters, but please understand this: if you want to write copy (words which sell), you can. Over your lifetime, you’ve watched and read millions of ads, and you’ll watch and read at least a hundred today.
This means that copywriting is familiar to you: you’ve absorbed a lot, unconsciously. I’ve always said that anyone who can write an email message that gets a result can write copy.
They can, and you can… So, if you want to write copy, don’t be put off by the mystique.
Copywriting skills help all your writing
I’m fond of saying that every writer should know how to write copy — promotional material. If you learn how to do it, it will help ALL your writing. Whether you yearn to write memoirs, poetry, or science fiction, copywriting skills will help.
So yes, if you want to, you can become a copywriter. The desire is enough to get you started. I write copy for fun. It’s always been fun for me. Profitable fun.
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