Are you just a silhouette to your prospective writing clients? Avoid being a generic writer…
In our last post, we talked about why your writing isn’t selling.
We said that writing has become a commodity. Merriam-Webster defines one of the meanings of commodity as “a mass-produced unspecialized product” — a generic product, in other words.
If your writing is perceived as a commodity, clients have no respect for your work. This is because commodities are bought on PRICE ALONE.
Luckily, you can change that perception if it exists. You’ll know it exists if clients always low-ball you, or if you have problems finding writing jobs.
The first thing you need to do is make sure that your website isn’t generic.
You have a website, don’t you?
If you don’t go and create one now. This post 2 Things You Need to Get Hired to Write Via Your Website | Angela Booth’s Fab Freelance Writing Blog tells you what you need:
“Once you’ve created your writer’s website site, you need just four pages, they’re the basics:
* Home page
* About page
* Services page
* Contact page”
How to ensure your website isn’t generic: brand yourself as YOU
I work with writers every day. Many of us are shy, introverted souls. We need to be internally focused, otherwise we couldn’t write. However, when it comes to your website, you’d better not be generic.
Here’s how to avoid the curse of being perceived a generic writer; it’s easy, you just need to focus on getting your name across, and over time, what you stand for.
1. Ensure your NAME is prominent
When I’m coaching writers, I often encourage them to turn the About page on their website into their Home page. Everything on the Web’s heading in the direction of personalization, so the more you can brand everything with your name, the better.
By the way, if you haven’t bought your own name as a domain yet, do that now.
Anyone with a popular name may find this difficult. I registered Angela Booth as a domain in 2006, which was very slow and careless of me. I should have done it in 1997, when I created my first website, but I was too focused on print writing in those days.
Affix something or other to the front or the end of your name if the domain is unavailable. For example, add “writer” or “online” to your name.
You can get your name as a domain without spending any money. Go to wordpress.com and sign up with your name as the title of your blog. As above, if it’s unavailable, add something to it.
2. Add a photo and contact details to your site
The photo should look like you, but don’t make it extreme. Pick something you can live with, because your photo will become part of your brand.
3. Add some writing samples
This is easy to do.
4. Make sure your contact details are on the site
Your prospective clients should be able to contact you easily. Don’t make them hunt for contact information.
What to do now
Go to your website. Make sure your name is part of the domain.
No more generic writer. BE YOU. 🙂
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