I create info products, and they’re a HUGE part of why I adore my life.
Most writers love what they do, and I hope you to too. Whenever I talk to other professionals (my doctor, accountant, real estate agent etc) about the writing life they’re envious. They’d love the freedom to set their own hours, and create too. On the other hand, I’m never envious about what they do.
As writers, we’re lucky, lucky people.
Are you still trading hours for dollars?
There’s a snag, however. It’s the old hours/ dollars thing. Writing professionally can become wearing if you’re just exchanging your hours for dollars. Invariably, it means writing like a maniac, and constant pressure.
You know what to do: create your own products so that you have extra income streams. You can create a product in an hour or two, and sell it forever. Especially now that that Amazon’s promoting the Kindle ebook store so heavily. People love their Kindles, iPads and smartphones, and they love to READ on them too.
I was talking to a former writing student this week who started writing for the Kindle platform as a ghostwriter for clients, and then began to create her own ebooks, in various niches.
She started 12 months ago. From one to two sales a day, she’s now making 20 and 30 sales a day. She says: “My business is growing month by month, and I know it can only get bigger. All I need to do is get more ebooks out there.”
I asked her how she feels about the writing life now. “I LOVE my life!” she said.
She’s writing small ebooks, with fewer than 40 pages. She turns them out quickly, aiming for two a month. She says that she creates on the weekends, when her partner’s there. He looks after their toddlers for a few hours, and she creates. She manages to get first drafts written in those hours.
I’m very proud of her, and so is her family. She told me she’s aiming to sell 100 ebooks a day. And then 200…
What about you? Are you ready to do BIG things? You can, if you’ve got an hour or two, to create an “instant” product.
Create an instant product this weekend
* Do the preparation during the week, whenever you have a moment or two. Write an outline, do some research, create characters if you’re writing a short story;
* Schedule your hours. You want some family time on the weekends, of course. So clear some time on Saturday morning, and Sunday afternoon — or whatever hours work for you. Even three to four hours are ample;
* Develop a writing process. When you have a process, you won’t procrastinate;
* Publish! I’m working with a writer who has several info products on his computer that he’s never published. This is a shame — publish what you have, even if you think it’s “not ready.” Nothing’s perfect. You can edit your products at any time. Each day you delay publication is a day you’re losing sales.
Will you do something BIG this weekend? Spend a few hours create info products — you’ll create a new income stream. You’ll gain from those few hours over and over agin.
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