Are you making the most of your writing? Chances are that you aren’t, because you’re not repurposing what you have.
This week, in Fab Freelance Writing Ezine, our theme was repurposing content. I’m publishing the Editorial from that issue here, in case you missed it.
The theme of this weeks’s issue is reusing your content. You can and should reuse your writing, so that you get the most value from it.
Tip: if you write something for someone else, chances are you’ve lost the rights, and can’t reuse. However, if you write material for your blog, you can repurpose that content in any way you choose. You can reuse any material to which you have the rights.
Repurpose! Write once, and reuse
I cover repurposing your content in a video in To Do List Power: Use Your To Do List to Make $1,000 a Day, which will be released shortly. Repurposing is a great way to make more money from material you’ve already written, and it saves time, too.
In our article this week, we discuss turning your blog into a book. If you have a lot of material on a topic, turning that material into a book makes perfect sense.
You can go in the other direction of course. If you’ve written a book, you can turn it into a blog, or into a short report or three.
Look on everything you write as inventory. Your inventory will become more valuable over time. It’s vital that you keep your inventory safe; make sure that you have several backups. I lost some material over the Christmas holiday period. I had backups, but the backups failed as well… Nasty.
Before you write, consider how you might reuse the material.
Let’s say you’re writing an article. Over the next year or two, that article might become part of a short report, or it might become a chapter in a book. You could turn it into a video and post it on YouTube.
You could post snippets of the article on Twitter, or turn it into a press release.
When you repurpose content, you can sell it forever… almost. 🙂
Check out your archives – find material you can repurpose
A writer friend, Maureen, wrote for magazines for years. She’s now writing Kindle ebooks, and she’s happily repurposing her material.
Of course she can’t repurpose articles she’s sold if she’s sold all the rights, but mostly she sold First Serial Rights (once-only magazine publishing rights), so she can repurpose her articles. She’s turning articles into Kindle ebooks, and is selling others to bloggers.
Check out YOUR archives today. What can you repurpose?
If you’re a new writer, you don’t have archives – yet. Keep repurposing in mind. Your motto should be: “write it once, and sell it forever”… in one form or another.
Share your thoughts on repurposing in the Comments. Do you repurpose? How?
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