The biggest challenge for new freelance writers, and for established ones too, is keeping it simple.
I’ve just spent the past week helping two writers who should be making great incomes, but aren’t, because they’ve forgotten the basics. (They’ve both been writing for magazines for years, and are finding the online world a challenge.)
It occurred to me that the basics may be a challenge for you, too.
The foundation of everything you write is your audience; that’s as basic as you can get. Nothing happens until someone reads what you write, and then (we hope) responds as you want and expect.
I created “Make Money TODAY: Create ”Instant“ Products for Fast Cash” because few writers understand their audience. New writers just want to write; established writers make incorrect assumptions about their audience.
Few writers are prepared to get back to basics, and keep it SIMPLE.
Let’s see how SIMPLE we can get.
The foundation of everything you write, or will ever write, is an audience. The more you understand that audience, the better.
I teach copywriters that the basic question you ask your clients is: “What response do you want?”
You need to ask yourself that question: “What response do you want?” with everything you write.
What response do you want from your audience when they read your writing?
If you’re writing fiction, you want your audience to have an emotional experience of some kind. The genre will tell you what kind of experience: mystery (the challenge of a puzzle); horror (the stimulation of fear); romance (another kind of stimulation :-)) etc.
If you’re writing copy, you want your reader to do what your client wants him to do: place an order, make a phone call, visit a website, etc.
If you’re writing a webpage, you want the site visitor to do something: understand the company, be aware of the company, buy a product – whatever.
If you’re writing a blog post, you want the blog’s reader to sign up for a newsletter, develop trust, bookmark the site… you want SOMETHING.
Listen up: if you don’t know what response you want – STOP!
Your audience is fundamental: know who they are
You must understand your audience, and know who that audience is.
For example, let’s say that someone hires you to write a tagline. Big deal, right?
You can write a tagline in 30 seconds, no sweat. Sure, you can. However, you need to do a lot of preparation for that magical 30 seconds.
Copywriters charge $3,000 and more for a simple tagline. Here’s why: you MUST understand the audience. I spend at least ten hours researching a client’s audience before I think of creating a tagline.
Keep it simple: know your audience. Know the response you want from that audience – then you can write with confidence.
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