Ebook Titles: Create Them the Professional Way
Firstly — many thanks for the kind words re instant product creation. I’m glad it’s working for you. Yes, it really is the fastest way to create ebooks which SELL.
Now let’s look at something which keeps coming up EBOOK TITLES. (Non-fiction.)
I’ve written so many email messages about it that I thought I might as well blog about it, to cut down on some of the confusion…
There are two components to your ebook titles — and again, I’m talking non-fiction. Fiction titles need to be evocative and genre-appropriate, that’s all, and it’s a topic for another blog post.
The two components to ebook titles
The two components are:
1. The topic
2. The benefit
Just two components, so you can’t get it wrong, OK? 🙂
Let’s look at a couple of examples from Amazon.
I searched Amazon for “weight loss book”, and found:
The Ultimate Weight Solution: The 7 Keys to Weight Loss Freedom (Dr Phil)
Does this title contain our two components?
Yep, it does…
The topic: “weight loss” is included. TWICE… 🙂
The benefit: “ultimate” is a wonderful benefit. At any one time, three out of five women are on a diet. Every woman on the planet would love to find the ultimate solution which removes the need to diet.
But wait, there’s more. We also have — “7 keys” and “freedom”. Great benefits, right? “7 keys” implies that this weight loss will be simple and fast. And “freedom” is a wonderful word in this context, which relates to “ultimate”. Free from dieting — FOREVER — is the implication here.
The title sells your ebook. It’s what catches attention. In copywriting terms, it’s the HEADLINE. If your customers ignore your title, they won’t read anything else. They certainly won’t buy.
Another example, again in the weigh loss area.
Running SUCKS! How to Run for Fast Weight Loss – For Busy Women Who HATE Running
I like this title because it’s a guilt-trip title, and guilt sells. However, you do need to be wary. You need to offer both the guilt, and absolution from it in the same sentence. We digress… Does this title contain our components?
Yes it does.
The topic: weight loss. “Fitness” is also implied.
The benefit: a strong, lean, fit body (marathon runners are lean).
There’s more benefits too:
* Painless running (everyone knows that running sucks, so the title intrigues. It implies that there’s a way to avoid the pain.
* Running without spending a lot of time.
* The big implication: lose weight and get a runners’ body without actually running. Much.
This title is very, very clever. It IMPLIES a lot. It intrigues. It sells…
So there we have it: TWO components to your ebook titles. Get them right, and you’ll make great sales.
Combine your title with our instant ebook formula, and you’re well on your way to your own home business writing and selling ebooks.
What are you waiting for: WRITE! 🙂
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