Way back in January (this year is zooming past) I talked about opportunities for writers in 2012, and mentioned content creation services.
It turns out that leading companies are thinking “content curation” too. This article,
“However, the leading buzz in 2012 will be about content curation, which has been necessary as the convergence of content, advertising, media and devices has accelerated. “
What it boils down to is this: big companies need to develop content marketing strategies. If you have experience in curating content, then you should promote yourself to them.
Why big companies?
They pay more. A lot more. Therefore, leverage what you have, and work your way up from little fish companies which pay $60 an hour to big fish companies which won’t blink at $160 an hour.
From little fish to big fish
What can you leverage? Your platform.
Building your platform is the ONLY way to attract big fish companies. They want to hire experts, rather than generic “writers”.
In order to get hired for your content curation services, you need to practice content curation on your own blog — or for businesses — so that you can get known as a content curator.
Talk to your current clients about content curation. Remember, most of the content they want created won’t be online. Or, if it is, it will be online in an ephemeral form, like Twitter tweets, and other snippets of information.
Your job as a curator, will be to get that content organized into a form which makes a company look good. The only way you can do this is to get practice in curating content. Start by doing it for yourself, and for the companies you work with right now, then go for big fish companies.
In 2012, and beyond, CONTENT is the name of the game… And you’re a master of content, aren’t you? 🙂
(If you’re not, make sure that you are, before the end of 2012…)
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