You’re a writer. You have an inventory of content you’ve written: content for others, and content for your own use. Chances are however that you’re not making the most of your content. I know that I’m not…
In this article on your archives, I said:
… start looking at your archives as GOLD: as valuable inventory, which you can repurpose in many ways.
All content you create is a goldmine — if you remember to repurpose it.
Content is inventory: use it, and reuse it (as long as you retain the rights)
You can reuse any content you’ve written, as long as you have all the rights to that content. If you’ve written content for someone else, and you’ve created the content under their direction, you almost certainly have lost all rights to it. You can’t reuse it. It was written under a “work done for hire” stipulation (even if there’s nothing in writing), and you lost all rights to that content the moment you received payment in full.
Content you’ve created for your own use can be reused in any way you choose. All you need to do is remember to do so. 🙂
In the image above, you can see just some of the ways in which you can repurpose an article you’ve written.
Let’s say that you have a “dog training” blog you’ve created. You write a post a week for the blog. You’ve now got an inventory of ten articles, which you’ve used once on your blog, and nowhere else.
You retain all rights to those articles, so you can reuse them in any way you choose.
You can use an article:
* In your portfolio. Before someone hires you to write, they want to see what you’ve written. Create a portfolio, and add your best articles to it.
* As short reports. Compile several articles into a report. You can sell the report, or offer it for free as a promotional tool.
* As advertising — in article directories, as a blog post on another blog you own, or as a guest post on someone else’s blog. (Edit the article, so it’s not an exact copy of what’s on your blog.)
* As a chapter in an ebook. Once you’ve got a few articles on a topic, you’ve got a headstart on creating an ebook on that topic.
* For Kindle publication. As above — compile a series of articles into a Kindle ebook.
Few writers make the most of their inventory. This is a shame, because content takes time and energy to write. Start making the most of your Web content today.
Content Is King Online: Develop a Six-Figure Income from Your Content
60-Second Content Power: Create Better Content Faster shows you how to create content FAST.
One writer said: “Working from home was just a dream for me. I thought writers starved. Angela shared the 60-second process in her coaching class a year ago. Last week, I signed a contract to create eight Kindle ebooks for a client in the next six months. It’s a BIG contract. Made my partner smile, and kids create shopping lists. I’ll always be an Angela Booth fan.”
Today, writers are in a powerful position. Content is king online. Take advantage of the unlimited opportunities, with 60-Second Content Power.
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