As we said in this article on building your platform, “at its very simplest, your platform is who knows you and what you stand for. Your platform is your readers, your contacts, and your visibility.”
Let’s see how building your platform is done.
You start by studying your target market(s).
Know Your Target Market (You May Have Many Target Markets)
You start building your platform by knowing your target market.
You have a target market for everything you write.
When you’re writing for a client, you know who he is–he’s a small business person, or he’s a large corporation, or he’s a magazine editor.
This buyer also has his own target market, and when you’re a writer, you write for your clients’ target markets. I hope that makes sense.
When you’re building a platform, it’s essential that you know your target market– but also that you may have many different target markets.
For example, when I write for clients, they are my target market. To promote my writing services to them, I need to consider what concerns them. Therefore, on blogs like the Creativity Factory I write about the concerns that they have. These concerns might be marketing, running a small business, business news, and so on.
I have another target market–writers. Writers buy my materials, so I need to consider them and their needs when I create those materials.
So my clients, and my audience of writers, are two separate markets. However, those markets and other markets which I develop, all contribute to my platform. That is, when somebody is interested in my name and Googles it, they’ll find references to the many different things that I do.
I’m sure this sounds very confusing. You don’t need to worry about it overly much.
As I’ve said, you’re building your platform whether you want to do it or not. It helps to do it consciously, because when you do it consciously, building your platform will help not only to increase your hourly rate, but it will also help you in everything that you do.
For example, let’s say you want to buy some graphics for project. You approach several graphic designers. You have a platform, so chances are that they have heard your name. Or, if they haven’t heard your name, they’ll Google you, and when they see all the references they immediately know that your someone who’s worth cultivating.
Your platform is an introduction to you; it gives you standing.
Here’s another example. Let’s say that you’re working on one of the outsourcing sites, and someone posts a project you think would be a perfect fit for you. This project has been posted by a large publisher. You’d love to build some contacts within this company.
All publishers are interested in readers, so if you have readers–readers of your blog, readers of the ebooks you’ve written–you immediately become of huge interest to a publisher. If it’s a choice between hiring you, someone who has a platform, and hiring another writer who’s never bothered creating a platform, the choice is obvious.
So be aware that although you may have many different target markets, you’re building your platform, which encompasses all the various markets in which you operate.
In the next article in this series, we’ll discuss presence.
Content Is King Online: Develop a Six-Figure Income from Your Content
Creating better content faster is your secret to online riches. There’s a huge demand for content online. You can develop a six-figure income not only by getting writing jobs, but also by creating content for websites, blogs and ebooks.
60-Second Content Power: Create Better Content Faster shows you how to create content FAST.
One writer said: “Working from home was just a dream for me. I thought writers starved. Angela shared the 60-second process in her coaching class a year ago. Last week, I signed a contract to create eight Kindle ebooks for a client in the next six months. It’s a BIG contract. Made my partner smile, and kids create shopping lists. I’ll always be an Angela Booth fan.”
Today, writers are in a powerful position. Content is king online. Take advantage of the unlimited opportunities, with 60-Second Content Power.
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