I’ve had several questions about selling more copies of your ebooks.
The easiest way to sell more copies is to offer your ebooks in more formats.
In Write an Ebook: How to Sell More Copies of Every Ebook You Create | Sell Your Writing Online NOW Blog I suggested:
“Make It Easy for Readers: Launch Your Ebooks in Several Formats
Your ebooks can sell for many years. Therefore, offer them in several formats. In addition to PDF, consider additional electronic publication formats, such as that for the Amazon Kindle.”
Additional suggestions
1. Paid advertising
You’ll sell more copies if you advertise. However, advertising can be expensive. You’ll need to test your chosen advertising, and sometimes your tests won’t work, or they’ll be more trouble than they’re worth.
By “more trouble” I mean that you can spend time writing ads and fiddling — time which would be better spent writing more ebooks.
You’ll need to decide what you prefer to do; I prefer to spend more time creating, because that’s what I enjoy, rather than bending my brain over the mysteries of paid advertising.
You may feel differently, so by all means try it.
2. Build a community
If you’re passionate about your ebook’s topic, create a community around it. There are many free forums online, which you can install onto your domain, or have someone install for you.
Creating a forum is an ideal option if you’re going to create several ebooks in the same subject area — weight loss, for example.
3. Content marketing
Content marketing can involve blogging, article marketing, social media marketing…
It’s worth doing, because it won’t cost you anything except time, and your content can continue to make sales for you over time.
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