“Content is king” has long been a catch phrase online, and it’s been a goal for many sites. Until Google’s Panda update, websites pursued that goal by aiming for quantity over quality.
That’s slowly changing. Online developers and marketers are realizing that unique content is valuable, and if possible, that content should be of high quality.
This presents an opportunity for writers — for YOU.
Here’s a money making opportunity: position yourself as a quality purveyor of unique Web content.
How do you do that?
That depends on where you are in your Web writing career.
If you’re a new writer, you need the ability to recognize quality content when you see it.
If you’re an established writer, you should take a cold hard look at what you’re writing now, and work out how you can create content that’s of high quality. (It goes without saying that your content must be unique — it will be, if the quality’s high.)
An avalanche of content flows onto the Web each day. Your content needs to stand out.
STOP! Research, Plan, then Write
Writing jobs vary. If you’re asked to write cheap “keyword” content, of course you’ll do that.
As soon as possible however, you should position yourself as a Web content strategist: someone who can assess a site, and help the site to achieve its conversion goals.
You’ll start by assessing what’s already on the site.
What’s already been published? What’s missing? How can content help the site’s conversions?
You’ll need to research, then plan the content, and finally you’ll write the content.
The opportunities in Web writing have never been greater. It’s up to you to take advantage of them.
What If You Could Ask For What You Want… And Get It?
Do you feel as if you’re in charge of your writing and your life? Many writers are filled with self-doubt much of the time. If there are areas of your life you want to change, you need to change them.
I’m very excited about my new writing program, “Affirm! Take Charge Of Your Writing And Your Life”. I know it will be life-changing for writers… for you.
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