The problem with writing, is writing. We get hung up on the words.
The next time you’re floundering in the middle of a project, or aren’t sure what to write, just describe it.
For example, let’s say that a copywriting client has asked you to write ten blog posts about a new product which will be launching in a couple of weeks.
You’ll have a natural tendency to catch the client’s enthusiasm, and will waffle on about how amazing, wonderful and ground-breaking this new product is. (You know or suspect that it isn’t, but the client’s enthusiastic, and you should be too, right?)
Fight that tendency by forgetting about the words. Just describe the product, as clearly as you can. Be concrete. How much does the product weigh? What color is it? Who’s it for — in detail?
Let your readers make up their own minds about the product.
Keep your text grounded. Describe the designer of the product. Talk to him, and describe how he got the idea for the product. Describe his challenges. Remember detail, and be concrete.
Here’s another example. Your client has hired you to write a mini website about a new pain relief medication.
You start writing — the client’s told you all about the medication, and that’s all you need right?
Big mistake. Remember: describe, and focus on the details.
You could approach the project in any number of ways.
Off the top of my head, I’d approach it like this. I’d describe the product, in detail, including all the contraindications. I’d describe the symptoms the product alleviates, in detail. I’d give concrete descriptions of how to use the medication, with appropriate warnings.
When you write, use verbs and nouns. Eliminate adjectives as much as you can.
Use “describe it” in fiction, too
Writing fiction? “Describe it” is vital for your novels and short stories. You’re “showing”, rather than telling.
The art of fiction is deciding what to show. Choose moments which highlight character, and moments of conflict.
Show only what’s relevant to your story. Remember that if you describe a gun in chapter three, you’ll have to show someone using the gun. Similarly, if you describe a room’s muslin curtains, you’d better have a reason for that — do the curtains catch fire in a later scene?
We’re writers, so we love words. Use your words well. Describe; use concrete detail.
Become an Online Property Tycoon: How Does $6000 for an Hour’s Writing Sound?
If you can write, you can “flip” websites. Here’s what it takes to become a site flipper: you get an idea, you buy a domain name, create a site (in minutes), write some content for a site (in a couple of hours), and sell the site. Or, you can keep the site, to sell later, once it starts earning for you.
One writer, who’s well-known in site flipping circles, says that when she started flipping websites she made $100,000 PROFIT in five months, with a $100 investment. You can do this too, once you have a simple process to follow.
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