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Monthly Archives: November 2010
Copywriting Essentials: What You Must Know About Features and Benefits to Write Great Ads
Copywriters understand the difference between features and benefits. However, you don’t need brilliant copywriting skills to write a great ad. You just need to know something very simple — how to use features and benefits in your advertising. I tell … Continue reading
Posted in freelance copywriting
Tagged advertising, advertising writing, copywriter, copywriting, copywriting tips, write ads
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Write an Ebook: Promote It Before You Complete It
I received several questions about writing and selling ebooks this week. The best advice I can give you is to promote your ebook as you write it. As I said in this post, Easy ebook sales from your Web site: … Continue reading
100 Day Writing Challenge – Taking Life and Work, One Chunk at a Time
Almost halfway through the 100 Day Writing Challenge, I am reviewing past lessons and my associated journal entries, learning how to better use the tools that have been provided. One of the tools Angela teaches is “chunking” – breaking down … Continue reading
Writing and Getting Paid: $5 Articles and $500 Articles
There's never been a better time to be a writer. You can charge what you please, and will get paid what your writing is worth. This brings up the vexed topic of $5 articles. These gigs are easy to win, … Continue reading
Move Forward: Have Some Fun
I cover a major theme in the 100 Day Writing Challenge: confidence. Developing confidence is HARD for writers. When I first started in the 1970s, I sat down at my IBM Selectric and shook with nerves. What on earth did … Continue reading
Posted in get motivated
Tagged confidence, freelance, fun, motivation, writing career
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100 Day Writing Challenge – The Magic of Asking
A few weeks ago, Angela shared an essential premise with students in her 100 Day Writing Challenge: You get what you want by asking for it. Having been a student in Angela’s SYWON and Lazy Rich Blogger courses, I’m well … Continue reading
Posted in 100 Day Writing Challenge
Tagged 100 Day Writing Challenge, confidence, writing
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Ebook Secrets: Write and Sell Fast, Go from Sales Page to Ebook Profits
Want a fast way to get your ebook written and selling successfully? Here’s a secret: professional writers start with the end in mind, with the sales page. You can do this too, it’s easy. I’ve been writing and selling ebooks … Continue reading
100 Day Writing Challenge — How Goals Open New Doors
As a participant in the 100 Day Writing Challenge, my goal has changed shape several times. One thing has remained constant, however: the goal governs my thinking, whatever form it takes. Goals are not written in stone, and in fact … Continue reading
Posted in 100 Day Writing Challenge
Tagged 100 Day Writing Challenge, creativity, goals
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Writing Service: Here’s a Simple Service You Can Offer
A tutorial in Screensteps (Mac) I’m always looking for easy writing services I can encourage my Web writing students to offer. Here’s an excellent one: screen capture tutorials. They’re easy to create, and websites love them. Your first step is … Continue reading
Writers: Cash for the Holidays
A few days ago, I wrote a message to Fab Freelance Writing Ezine subscribers: The holidays are coming… How does that sit with you? If you're like most writers, around this time of the year you're wishing that you'd been … Continue reading
Posted in writing
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