Want to launch a successful copywriting business? It’s easier than you imagine. The key is to keep it simple. Focus on clients, and on writing copy for them: allow your operation to grow and evolve, organically.
I’ve been running a copywriting business for 20 years, and teach others how to start up their own enterprises. Here are three tips which will help you.
1. Get Clients: Nothing Happens Until You Have Money Coming In
Your first step is getting clients. I’ll bet you thought that your first step would be “Get a business license” or “create a business plan”.
Wrong. You need money coming in. Once you have money coming in, you can worry about a business plan (which is Step 2), and other details, because you know that your new venture will be viable.
I’ve seen many people waiting to start their operation “until…” Five years later, they were still waiting. They thought they needed to get all the minor details sorted out — but without clients, they had no business, and no prospects — just a dream.
So if you want to launch a successful copywriting business, get clients first, and once you have clients, get an accountant.
2. Create a Short and Simple Business Plan
Your next step is to create a business plan. This plan should be simple: I like to keep my own plans under three pages. I can review three pages quickly, and this means that I’ll actually do it, rather than procrastinating. If you create a lengthy 20-page plan, you’ll never look at it again. So keep it simple, and short, and revise it regularly, as conditions change.
Your plan should include: a description of your operation, what services you’ll provide, a market analysis (who will hire you, and why), your strategy, marketing ideas, and financial analysis (estimated profits, and cash flow.)
3. Time Equals Money: Create a Schedule Based on Your Business Plan
Every business trades: your copywriting business trading includes finding clients, writing their materials, and getting paid.
You achieve this by following the strategy which you’ve laid out in your business plan. This strategy determines your daily, weekly, and monthly tasks, which will all be entered in your calendar program.
So there you have it: you now know how to launch a successful copywriting business, with the operative word being “successful.” Follow these three tips, they’re important, and they’ll help.
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