Writing News: the Top Online Publishers In 2010

The New York Times and Google have been named as the top online publishers by MediaPost, a leading online resource in the media, marketing and advertising industry.

The report, published in June 2010, is based on various factors including the quality of the content on the sites as well as innovation and importance. They also factored in traffic information to a certain extent.

While the list is subjective, it presents a valuable resource for freelance writers who aren’t sure about the key role players in the industry. Reading articles that other professional writers have written for some of these sites will give you some insight into what is valued, and what can make you a winning writer.

MediaPost chose the New York Times as number one because it presents the best quality journalism. This is what every freelance writer should be aiming for, even if the content is different.

Everything the New York Times is, Google isn’t. But the folks at MediaPost chose Google as number two, for its homepage Google Doodle that expresses what is important at that particular time, from the recent Soccer World Cup to Christmas. They don’t do it every day, but it stands out when they do.

There probably isn’t a single freelance journalist in the world that doesn’t refer to Wikipedia from time to time. But there is a lot more to Wikimedia (number three) than just Wikipedia. The MediaPost judges have singled out the “for-profit” Wikia because of the way it has expanded the idea of a publishing platform for consumers.

While undoubtedly a good read, the Wall Street Journal makes number four rather because of its ability to make money online – which is what many freelance writers want to do.

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