You’re writing for the web, and you’re wondering about Twitter: can you use it help your business to grow? You certainly can. Let’s look at four great ways.
1. Prove You’re Alive and Doing Business: Get and Keep Clients
You spend your day rushing to get material out the door to your current clients, so marketing is low on your priority list. Unfortunately, forgetting to market yourself regularly leads to the “help — where did everyone go?” situation, in which you have no clients and no income.
You mean to market, you really do — as soon as you get less busy. Of course, when you’re “less busy” and have no current clients, you realize you should have been marketing all along.
If this sounds like you: use Twitter for marketing. You can type 140 characters in a few seconds, and you can do it anywhere. Twitter will help you to get new clients, and keep in touch with the clients you already have.
2. Use Twitter for Research
Research is a time-sink, especially if you enjoy it. Twitter can save you time in finding sources and interviewees, and well as facts you need for a current project.
3. Create Twitter Alerts to Stay Current in Your Interests
Twitter-specific search engines like Topsy let you create email and RSS alerts: in effect, they do your research for you.
Whenever you get a new client, create several alerts: for the client, for his competitors, and also for the industry.
4. Get Visible: Build Your Personal Network
Social media sites are hugely popular online. They’re “social” so people are inclined to be friendly and chatty, rather than strictly focused on business. Someone who ignores your email messages, may happily exchange tweets with you.
These interactions help you to become visible and known as a web writer very quickly.
Befuddled by Twitter? You’ll be amazed at how many writers, editors, agents and buyers of your writing use it
Be where the action is with “Twitter for Writers: Achieve Writing Success 25 Words at a Time”, your guide to micro blogging for writers.
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