Want to enhance your copywriting skills? It’s easy. Stop writing copy that looks like a sales pitch — learn to camouflage your copy.
You must do that, because advertising is everywhere. From the time you jump out of bed, until you curl up under the covers tonight, you’ll be assaulted with barrages of messages urging you to buy, buy, buy.
You no longer pay attention to pitches, and neither do your prospects.
You need to be creative, so here are three ways to use camouflage.
1. Write in News Style: Avoid the Hard Sell
Camouflaging your message is quite easy. You just need to get out of the sales mindset.
Think in terms of the news. Everyone wants to know what the latest news is, even if it’s just the latest gossip, so it’s easy to disguise your pitches by presenting them as news.
Whatever industry you’re writing copy for, there’s always news. Check the news headlines for your industry. Look for recent studies, consumer complaints, and even humor which will act as the basis of your copy. (Animal stories which hit the news are often ideal.)
Copywriters have always promoted their industry news pitches as press releases. These days, you get more and better results when you pitch your news on the social media sites, such as Twitter and Facebook.
2. “Once Upon a Time”: Everyone Loves a Good Story
The “story” camouflage is closely related to the news camouflage.
Almost every product has a great story behind it, you just need to find it. Ask questions. Why was the product created?
For example, if you know the story of Weight Watchers, you know the story of Jean Nidetch, who gathered women together in her kitchen for a diet group to maintain her own weight loss. She started Weight Watchers in 1963, out of that weight loss group she started in her home. This is a great story.
Most products have similar intriguing stories — you just have to find them. Once you do, they’re the perfect way to disguise your sales pitch.
3. Write Advertorials: Articles Sell, Online and Offline
You’re familiar with advertorials on late-night TV; some of these are compulsive viewing — they’re written by expert copywriters.
Magazines also contain advertorials, because people trust editorial content like articles, while ignoring ads. Writing articles for marketing purposes is similar to creating advertorials, so they’re easy to create.
Advertorials work to promote any product and any business. These days you can easily write advertorials for copywriting projects because you can post them on a website, rather than paying huge sums to have them included in magazines.
Copywriting is a great home business
Developing a copywriting services business makes sense if you want to write from home.
How does $250 an hour sound to you? Copywriters are in high demand.
There’s no limitations on who can write copy. Neither age nor education is a bar: your clients don’t care.
So whether you’re a stay-at-home mom or a retiree, or just want to moonlight at your current job, copywriting is the most lucrative (and the most fun, if you love to write) occupation you can try.
My Seven Days To Easy Money: Copywriting Success gets you started.
Create the perfect write from home business – it’s easy.
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