The prices you charge: if you’re cheap, you’re cheap

How much do you charge for your writing services?

Few writers are comfortable setting their writing fees. One of the most popular searches on this blog is: “How much do I charge for writing?”

If you’re a new writer, you should charge whatever you think you can get, no matter how paltry the sum. You’re starting out, you have no credibility, and it’s pointless to claim that you’re something you’re not, when everyone who knows how to use Google can check you out in a heartbeat.

You’ll know you’re a professional writer when you no longer have to ask. You don’t care how much or how little others charge, because you charge what you’re worth, and you can prove your worth.

Big tip: don’t try to undercut other writers

The biggest mistake you can make when setting your rates, and quoting on projects, is to try to undercut other writers. There are many reasons it doesn’t work.

As How To Start A Web Business And Survive | SEO says:

“Some think the easiest way to get business is to undercut competitors on price. This can be a self defeating strategy, especially for the sole operator, for a number of reasons:

You get cheap clients – people who seek the lowest price probably aren’t placing much value on what you do. These type of clients, ironically, can also be the most demanding. They want the most for the least, and will often push you on the amount of work you deliver.

Someone else can always undercut you. There will always be a competitor who has a cost base lower than you do. From there, you’re locked in a no-win race to the bottom.”

When prospects approach you by talking about their tiny budget, just delete the email message, or thank them for calling and hang up the phone.

“Cheap” is death to your writing business

Please look up the meaning of “cheap”.

“Cheap” can mean “low-priced”, but it can also mean “shoddy”, and “mean”.

If you try to price your services too low, you’re cheap (low-priced), but you’re also, inevitably, cheap meaning “shoddy”, simply because there’s no way to provide quality writing cheaply.

As I said, when you’re starting out, the prices you charge are the least of your worries. Pricing your services effectively comes with experience. Once you have enough experience, you’ll KNOW how much to charge, and you won’t blush or mumble when someone asks you for your rates.

Build your writing career, step by step


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* Develop a successful writing services practice — charge $250 an hour for your writing services

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Angela Booth is a copywriter, author published by major publishers, and writing teacher. She offers many guides, courses and classes to help writers to enhance their skills at her online store. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her novels and business books have been widely published.