Do you want to make more money from your copywriting skills? If you do, learn how to write copy fast. The more quickly you can complete a project, the more quickly you can go on to the next. There are unlimited opportunities for copywriters at the moment, so it really pays to speed up your processes.
Here are three secrets which will help.
1. Secret: Create Templates for Everything You Write
Copywriters write a variety of projects. However, depending on which market you target — whether it’s direct response copy, writing sales letters for the web, or writing marketing collateral for large corporations, you’ll write similar materials.
So there’s no point in starting each project afresh. Create templates for all your projects. Save the templates in a templates folder (if you use Microsoft Word, the program does it for you), and you’ll have a starting point for every project.
Having templates ready to go solves one major problem: inertia. It’s always difficult to get started on a new project and templates will help.
2. Secret: Pre-Write As Soon As Possible
Here’s another secret which will help you to conquer inertia. Whenever you land a new project, do some pre-writing activities. I like to create a couple of mind maps, and do some free writing. I find that this breaks any nervousness I might feel about the project and it gets my subconscious mind working on it while I write other projects.
When I get back to the project I’m inspired — pre-writing never fails. Try it yourself.
As with templates, pre-writing kickstarts your projects and you’ll find that they’ll go more smoothly and you’ll complete them well before your deadline.
3. Secret: Multiple Drafts
The biggest challenge for many new writers is their own expectations. They expect every word they write to be great. They expect to write a project from go to whoa, making their first draft their one and only draft.
While this is possible, only one in one million writers can accomplish it. (And I’ve never met him or her.) It’s much easier to commit yourself to writing several drafts — as many drafts as it takes.
Computers make it easy to create multiple drafts. Revising your drafts shouldn’t consist of tinkering with word choices and with sentence structure.
Make sure that you have a process in place for writing your drafts. The process will depend on your own experience, and your own ways of working.
I like to play with headlines, and play with concepts, writing at least two completely new drafts for each major project. This keeps me writing, and completely eliminates procrastination. I always meet my deadlines.
Become a Copywriting Master Fast
Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.
The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.
If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.
“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.
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