Telling buyers of your writing who you are, what you do, and why they should care is vitally important. Otherwise you won’t have any buyers. 
Unfortunately, most of us are so “me” focused that we forget that others are focused on their own concerns too. This is apparent when you look at writers’ websites.
If you’re a freelance writing ezine subscriber this week’s issue talked about selling your services on your website, and why just listing your services is a mistake. In the Editorial, I said:
There’s a reason for this, it’s the WIIFM (What’s In It For Me) factor. Your prospective clients want something, and they want it NOW. Why? Because they’re in pain. They want a solution to the pain, so that they can go on with their lives.
Therefore, if you post a laundry list of services on your site, your prospects take one look and click away – even if you mention on the list that you can handle what they want. You must be both specific, and detailed.
I showed you how to solve this common mistake that writers make: they just list their services, and expect that buyers of their writing will respond… they won’t.
You must get your message across. If you’re failing in that vital task, don’t feel bad.
Read this article. The Underutilized Power Of The Video Demo To Explain What The Hell You Actually Do reports:
“Consumers are even lazier. If you don’t have some kind of bite-sized hook that introduces them to your product, there’s a good chance they’ll stare quizzically at the screen, shrug their shoulders, and head back to Google to find something else that fixes their problem. Walls of descriptive text definitely are not the answer. Images can help, but they can also become overwhelming. Video, especially in an age when people are so used to consuming it online, is often a good solution.”
Using video on your site couldn’t hurt; but start with explaining what you do. Tell your prospects who you are, what you do, and WHY they should care — you’ll be shocked at the difference it makes.
Discover how to sell your writing services — it’s simple, when you know how.
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