Writing Articles: Three Tips to Get Readers for Every Article You Write

If you can write articles, you can make money online. However the key to a profitable business is being able to write articles which get read. Let’s look at three tips which will help you to do that.

1. Start by Choosing a Primary Keyword

As you know, your articles are found online by searchers who use keywords.

Each article you write will have one primary keyword, and that keyword should be included in the title. Including the keyword in the title ensures that your article will be found online and that it will gain the widest audience possible.

If you’re writing articles for others, you’ll usually be given a keyword which you should use in the title.

2. Write a Title With a Benefit: Why Should I Read Your Article?

The web is growing at an explosive rate. Each day hundreds of thousands of articles and other Web content is added. When people are searching online they look at the first (and occasionally the second) pages of the search results.

As they scan the results, your article title and its description will appear. This means that you need to make your article’s title as appealing as possible.

You want searchers to feel that they must read your article, because it gives them exactly what they need.

Let’s look at an example.

Your article title is: “Dog Training — Five Ways to Stop Nuisance Barking”. In this example the key word is “dog training”, and the benefit is that the reader will find easy ways to stop nuisance barking.

By providing a clear benefit in the title, you’ve just increased the likelihood that searchers will actually click through to your article and will read it.

3. Keep It Clear and Simple: Deliver on Your Promise

You’ve written an article title which includes a keyword, and also includes a benefit. Now you must deliver on the promise which you made in the title.

Unfortunately, if you read many Web articles, you’ll find that they’re full of waffle — they don’t deliver on the promise that they made in the title. This just annoys readers and they click their browser’s Back button as quickly as they can.

Not only do you lose readers when they use the Back button, there’s an additional penalty — you drop out of the Google search results pages. An article which fails to deliver on its promise ends up in the supplementary search results — that means that no one will ever find it or read your article, and you’ve just wasted a lot of time.

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