Print-style writing sounds plain silly on the Web.
Read Jeremy Wagstaff’s article in which he explains that in the online world, print-style writing sounds ridiculous (he uses the term “archaic”) loose wire blog: The Context of Content, in the Back of a Fast-moving Cab:
“… Well, the truth is that this style of writing—thoughtful, ponderous, with lots of subordinate clauses–is stuck in the dark ages of journalism. Valiant efforts at freshness—beset, sniping, political survival, ascending, top post, fortunes, slumping, amid, spiraled, downward, hit, political nightmares, caught up, embarrassing revelations, dubious, all stripes—sound turgid and forced, merely highlighting how far journalistic writing has departed from the way that we speak.”
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