Unsuccessful Blog? You Must Know That It’s Not About the Blog

by angela.booth on June 7, 2009

in Fab Freelance Writing Ezine

In next week’s issue of Fab Freelance Writing Ezine, our theme is blogging… sort of. We cover an important blogging issue, and if your blog’s not as successful as it could be, don’t miss it.

Here’s an excerpt from the Editorial:

Blogs became mainstream in around 2004, so by now every writer either has a blog, or feels guilty because he doesn’t.

In my chats with writers however, I’ve come to realize that many/ most writers interpret the instruction to “Get a blog!” or claims about what blogging can do for their writing career in a very limited way. They think their blog is about blogging.

Your blog shouldn’t be about blogging per se, and when you blog, it’s not about the blog. If that makes sense. :-)

Your blog is just a tool. It’s what you do with it that counts, and if you feel that “blogging doesn’t work” it’s invariably because you’ve either had no specific goals for a blog, or tried to get one poor little blog to do too much.

It’s very common for example to see writers’ blogs which are about everything and nothing at all. One post is about a movie the writer saw, the next is a discussion about brands of coffee, the next is about what the writer is currently writing, or trying to write…

This issue is out on Tuesday.

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