Article Marketing: Five Powerful Ways to Use Articles for Writing Success

by angela.booth on March 22, 2009

in marketing

Want to become a successful writer? Article marketing can help: you can build a rock-solid writing career, based on articles.

Firstly, what’s “article marketing”? Basically, it’s using short, informative articles as a way to advertise your writing skills.

Let’s look at five ways to achieve a successful writing career with articles.

1. Build an Inventory of Ideas for Future Writing Products

One of the main reasons I like article marketing is that articles accumulate. You’re building a huge inventory of ideas for future writing projects.

2. Get Known As a Writer: People Hire Writers They Know

When you’re a new writer it takes time to get known. You can shorten the time when you write articles. Articles stay online for years: I’m still receiving sales from articles I wrote to seven and eight years ago.

The more articles you have online the more people know you; you’ll get writing jobs without hunting for them.

3. Establish a Rock-Solid Writing Business

Without establishing your name, you can’t establish your business. In writing your name is your brand — the more you get your brand out there the more you’ll be in demand.

4. Get Motivated: Writers Write

You get ideas when you’re writing, and writing articles for promotion ensures that you’re writing. Articles are the ideal form of advertising for any writer, because they prime your idea pump.

You’ll find it much easier to complete client projects once you’re writing articles to promote your business because your writing skills improve the more you write.

5. Snowball Your Writing Career

All the article marketing you do is cumulative. Once you have several hundred articles online, those articles are selling for you each and every day. You’ll get job offers just because of the articles, in fact you be turning buyers away.

Once you get to this stage, your writing career snowballs: it will turn in directions you could never have foreseen.

If you’re not using article marketing, start today. It’s a fantastic way to advertise your writing skills and build your writing career.

Tip: your article marketing should into your marketing plan. If you’re not sure how to construct a plan, read my article Sell your writing: create a marketing campaign.

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