Web Copywriting Which Sells: 5 Essential Tips

Web copywriting is very different from writing copy for print. Here’s the major reason: it’s simple for your readers to click away on the Web. When you’re writing direct response copy and your reader is checking out your letter, you have several seconds before the letter’s tossed away. On the web you’ll have a reader’s attention for one second.

Let’s look at how you can write Web copy which sells.

1. Use Laser-Targeting for High Conversions

One of the biggest mistakes Web copywriters make is to target too many audiences with one Web sales page.

As a rule of thumb: one page equals one audience. This means that if you have several audiences for a product, you need to write a separate sales page for each one. Readers are impatient on the web, they want what they want instantly. They won’t read your copy carefully, and if it seems that a Web page doesn’t apply to them they click away immediately

2. Use “Selling” Keywords: Capture Buyers Late in the Sales Cycle

Even if you’re using PPC advertising to promote your Web copy, remember that most buyers will come to you directly from the search engines. This means that you need to put some thought into which keywords you use on your page.

The best keywords are “buying” words. Are searchers searching for your product? If they are, then use the product name with the word “buy” as a keyword. This is a simple trick but a very effective one. You’re aiming to get buyers when they’re just about to make a purchase; when they have a credit card in their hand.

Avoid any keywords which sound as if the buyer is simply looking for information — this is too early in the sales cycle, and you won’t make any sales.

3. Your Copy Must Be Logical: Does It Make Sense?

Have someone proofread your copy. Ideally this person will be somebody who’s completely unfamiliar with the product you’re selling. Ask whether the copy makes sense to him. Listen carefully: mistakes in logic will kill any possibility of a sale.

4. if You Don’t Believe It, Neither Will Others

Do you believe your sales copy? It’s remarkably easy to be aware of a writer’s emotions from sales copy. Many people complain about hype, however it’s not the hype which is at fault: it’s always the fault of the writer. The writer just doesn’t believe in what he’s selling.

If you can’t honestly sell a product, it’s best to pass on the copywriting project. You won’t do a good job.

5. Who Are You? Use Your Real Name and Real Contact Details

Credibility is vital on the web. Potential buyers look for clues that the website is a real website, and not a scam before they make a purchase. Always use real names and real contact details. Your buyers will Google you, and if they can’t find you, you’ve just lost a sale.

Web copywriting is a skill you can learn, so develop your skills — you’ll profit from them for many years to come.

Want to develop copywriting skills? Angela Booth’s been writing copy for 30 years, get personal coaching from a top copywriter.

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Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

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