Reputation is everything to a copywriter. The more well-known you are, the more money you will make, because as a “name” you can charge more. A blog is a perfect tool to promote your name as a copywriter and to get ongoing copywriting jobs.
Big tip: none of the time you spend on your blog is ever wasted. Your blog is ongoing advertising for your copywriting services business.
1. Who Will Hire You? Target the Right Audience
Start by thinking about who will hire you. Your blog needs to be aimed at the right audience. Many copywriters consider blogging about copywriting, however this is usually a mistake. Unless you’ve been writing copy for many years, you will soon run out of things to write about. Also if you blog about copywriting, the only people who will read your blog are other copywriters, and these people are not likely to be your target audience.
You’ll have more success if you consider a topic like small business or marketing, or any other topic which interests you.
2. Treat Your Blog Like a Web Site
Treat your blog exactly like a website. You don’t need to blog every day. Your blog can be quite small, and it can still attract a lot of traffic.
Five to ten blog posts are ample for your blog.
3. Promote Your Blog
Just as with any website you’ll need to promote your blog to get a flow of traffic. There are many ways you can purchase advertising. Article marketing is a form of advertising which is completely free. Consider Pay Per Click advertising for an immediate flow of traffic.
Now you have an easy way to get copywriting jobs: just create a blog. Get started today.
Discover Blogging, the Freelancers’ Nirvana
What’s a blog? A blog is a fantastic way to make BIG money as a freelance writer.
How much money? Several bloggers I know are making between $15,000 and $20,000 dollars A MONTH. Not bad pocket change. 
Find out how to blog with the blogging best-seller “Blogging For Dollars: How to become a career blogger — in your PJs, if you want”. It’s my complete new ebook package, with free coaching/ consultations as well.
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Angela Booth
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