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Can YOU get copywriting jobs? Copywriters are well paid, and if you’ve been wondering whether you can learn copywriting skills and make an excellent income, we’ll discuss what you need for success in this article.
In 20 years of teaching copywriting, I’ve always said that anybody who can write a letter can write copy. This is true. Let’s see why.
1. Desire to Learn and Continually Improve
Becoming a well-paid copywriter starts with your desire. You have to want to do it. The desire to want to write copy is usually a pretty good guide that the person who has the desire can actually learn to write copy.
In addition to wanting to spend your life writing copy, you need the desire to keep learning and to continually improve. Your clients are depending on you to make sales. Often hundreds of thousands of dollars, and sometimes millions, of dollars have been spent on creating products and you’re responsible for writing copy which sells them.
2. Ability to Sell and Enjoy It
Copywriting is selling using words, so making sales is vitally important. You need the ability to sell and also the ability to enjoy making sales. If you know that you are temperamentally unsuited to selling anything, you either need to decide to change this, or you need to give up all thoughts of writing copy.
This doesn’t mean that you’re willing to become a huckster to sell. It does mean that you see yourself as someone who helps people by introducing them to the products they want.
3. Reasonable English Language Skills
Finally, you need reasonable English language skills to become a copywriter. This doesn’t mean that you need a wide vocabulary. It does mean that you can write English using paragraphs and correct punctuation, and that you know when you’ve made a spelling mistake and are willing to correct it.
Writing copy isn’t a literary art, so you don’t need to be a great writer. Ideally your copy should be completely transparent. Your reader should forget that he’s reading. Only your message should shine through.
When you’re a new writer, you tend to “write”. It takes a lot of practice before you become completely unselfconscious and start to write exactly the way you speak. However, this is your goal — to write clearly, confidently and transparently.
Can you become a copywriter? Only you know the answer. Do you have the desire?
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