Do you know that it’s a strength, not a weakness, to be new to copywriting? As a new copywriter, you’ll charge less, and this makes you appealing to clients with a low budget.
Here’s how to make money when you’re a brand new copywriter.
1. Glory in Your Inexperience – You Can Be More Creative Than the Pros
Copywriting is salesmanship in words, but it’s also a creative art. As their experience grows, copywriters struggle to maintain “beginner’s mind” because their experience gets in the way.
As a newcomer, you’ve got beginner’s mind built-in. You’ll find that not only do clients with low budgets want to hire you, large companies with big marketing budgets want you too – you’ve got freshness the old pros lack.
However, your beginner’s mind is only a plus if you realize that it is. This means, that when you’re new, promote yourself that way.
2. Promote Yourself As a Newcomer
“I haven’t got any experience!” is the #1 complaint I hear from my copywriting students. Here’s what I tell them. Your lack of experience is a plus. You need to promote yourself as a newcomer; don’t fudge and claim experience you don’t have.
Many clients will want to work with you, not only because your fees are lower, but also because you can focus on their projects. You don’t have a huge stable of clients, and you’re not juggling ten projects at a time, so you can give your clients your undivided attention.
3. Keep Studying: Get a Mentor
Copywriting is a huge field. As you gain experience, you’ll specialize. You may specialize in direct response, audio visual copywriting, or copywriting for the Web – or something else entirely.
When you’re new, it’s vital that you keep studying, and also that you have a mentor. A copywriting mentor will gauge your strengths, encourage you, and will help you to build your client list.
A mentor is gold; get one any way you can.
4. Testimonials Are Worth Money
In your first year as a copywriter, focus on getting testimonials from your clients. Ask for them. Most clients will happily comply – they’re business people, so they know what it’s like to be starting a new business.
5. Focus on Marketing Yourself
Get into the habit of doing at least one marketing task every day, even when you’re booked solid with projects. Marketing yourself is vital. These days, copywriters are in huge demand, so if you’re not turning away clients the only possible reason is that you’re not marketing yourself.
Keep marketing. This means: get a Web site and blog. Send out news releases. Network. Marketing is fun, once you get into the swing of it. The better you get at marketing, the higher your income.
I hope I’ve convinced you that being a fresh, new copywriter is a great thing to be – start your career with confidence.
Become a Copywriting Master Fast
Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.
The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.
If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.
“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.
[tags]copywriting,begin copywriting,learn copywriting,copywriting career,copywriting tips[/tags]
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