Are you selling your services online? If you’re a writer, designer or other professional who provides services, you need a way to differentiate yourself from the many thousands of others in your profession so that you get hired.
Luckily it’s not difficult. You stand out by creating a USP which you use in your marketing. (Writing your own marketing materials is copywriting, so it’s worth the effort to discover the basics of writing copy, one of which is creating USPs.)
A USP often becomes part of a company’s tagline (slogan.) Apple’s tagline for example is “Think Different.” Avis’s is “We Try Harder” (because they’re #2.) The tagline encapsulates the company’s USP.
What’s Your USP (Unique Selling Proposition)?
Your USP defines you, and what you do.
I teach writers, so in this article, let’s look at how a writer, Liz, might define her USP, even if she’s completely new to writing, and has no portfolio to speak of. Liz is eager to build a stable of Web writing clients; companies which will hire her to blog and write content for them.
Liz starts by thinking about her target market: the companies and individuals who will hire her. She decides that she wants to work with small businesses, that is, businesses with fewer than 100 employees.
Since she doesn’t have much business knowledge, she talks with people who do, and discovers that small companies often have no experience in working with Web writers. In fact, they may not be on the Web at all. However, these companies do have experience in working with graphic designers, which gives Liz an idea.
What if her USP was that she supplies a complete Web content service for a small business, from go to whoa? This means she needs to build a small team. She would do the writing, but she needs others to design and build sites.
Liz’s new USP makes her very appealing to her target market.
Small businesses who don’t have a Web presence feel that they should be using the Web as an additional sales channel, but it all seems too hard. They’re being pitched by agencies which want to create a Web presence for them, but the costs are too high. Since Liz works with a small team of independent professionals, she keeps costs low.
What’s your USP? Think about how you can create one, and stand out from the crowd, today.
Become a Copywriting Master Fast
Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.
The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.
If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.
“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.
[tags]writing,Web writing,copywriting,online writing,freelance writing[/tags]
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