Advertising income from sites

When should you use third party advertising on your Web sites and blogs?

I’ve had a few questions about advertising this week, so let’s look at it.

Advertising is a great way to make money from the blogs and Web sites you create, so do use advertising – it will support your hosting fees if nothing else. If you approach it right way of course, it can provide a lot more money. Indeed, many for many writers, site advertising is their most important income stream.

So when you do use advertising on a site, and when don’t you?

Here’s my rule of thumb – I use advertising on all my sites and blogs, unless it’s a branding issue.

Therefore, I don’t use advertising on my primary Angela Booth site, nor do I use advertising on Hot Web Copy because of the brand thing.

Third party advertising leads people away from your site

Remember that when you use third party advertising, it’s distracting. It makes it easy for people to click away. Of course when you’re being paid for advertising, this is what you want, so that advertisers get their money’s worth.

But if you’re informing people about a product or service, you want to maintain their attention.

Ultimately, it’s up to you how use advertising on your sites: think about what you want people to do as a result of the advertising, and the decision will be easy.

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