Want to get started in Web copywriting? In this article, we’ll look at three steps to success.
Firstly, let’s get a definition out of the way. What’s “Web copywriting?” Web copywriting is writing sales and promotion material for the Web – advertising, sales letters, landing pages and catalog copy.
1. What will you write? Write samples
Your first step is to create some writing samples. You can use your own Web site as an example, or create a new Web site.
Web copywriting focuses on results, so write for yourself first. Use your copywriting skills to sell affiliate products. You need to be able to show that your Web copy “converts”, that is, makes sales.
Web copywriting is a lucrative skill, but people need to see that you get results from your efforts. Therefore, document everything you do. When you write a Web sales page for example, track the results. How many sales have you made per 100 clicks?
Keep your documentation. This is show and tell proof that your copy converts.
2. Promote your Web copywriting skills
You can promote your Web copywriting services in many ways. The easiest way is on your own Web site. You can also send out press releases to get your business off the ground.
Approach Search Engine Optimization (SEO) companies. If you can show that your copywriting converts, you will have more clients than you can handle.
3. Develop a Web copywriting specialty
Web copywriters specialize. Usually this happens by accident. You write a sales page for someone which does very well, and they hire you to write other sales pages, and pass your name on to others.
In your first year as a Web copywriter, aim to take on different projects, so that you get an idea of the kinds of copy you enjoy writing, and are best at.
It’s also helpful to do courses which give you credibility, because Web copywriting is all about getting results – making sales. The more you know, the more you will earn.
So there you have three steps to Web copywriting success.
Want to make a great income as a copywriter? Write copy for the Web. Although it’s aimed at marketers, Angela Booth’s new ebook “Web Copywriting Profits: DIY Copywriting” gives you all the instruction you need to write Web copy and make great money online.
Want more guidance to learn copywriting? Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius”helps you to start and run your own copywriting services business and/ or write copy for your own business.
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