Pitching multiple formats – try it, you’ll stand out

If you’re looking at print and the Web as totally different animals, you may want to rethink, and get up to speed on the Web.

Here’s what’s happening with YA fiction. Lisa Holton Announces New Venture, Teams with HarperCollins – 6/18/2008 7:37:00 AM – Publishers Weekly reports:

“Fourth Story will produce stories and content that span multiple formats, including books, Web sites, online games, DVDs, audio/digital downloads and social networks. Its first series is The Amanda Project, an interactive, collaborative fictional mystery series for girls aged 12 to 14, told across a variety of different media including books, a Web site that features games and a social networking platform, a related series of blogs and satellite sites, music, and merchandise. Fourth Story, which owns all rights for the property, will produce the content for The Amanda Project with a creative team including Web design agency Happy Cog, young adult authors, artists and graphic designers.”

Get up to speed on the Web, and try pitching one of your properties in a multiple platform format.

How would it work?

Pitching your next book in multiple format

In your book proposal, offer reader interactivity via a blog and Web site. You should create both the blog and the site before you start pitching the book.

Not only will it make your proposal stand out, but you’re also showing considerable marketing savvy and commitment to your idea.

Book sales are slumping, and multiple format offers a way to boost them. Learn how to use the Web, and gather a platform for you writing.

I created Sell Your Writing Online NOW (SYWON) as a way for writers to do this; you need to know the Web and how it works, and USE it.

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There’s great money in Web writing. Some Web writers are making $20,000 a month by blogging for a stable of sites. Others are writing articles or ebooks.

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