Your writer’s Web site - make it easy for buyers to buy

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Got a Web site? I sincerely hope you have. Your writer’s Web site is much more than an online portfolio or brochure: it’s the key to a fabulous writing career.

Think I’m over-stating the case, or indulging in mere hyperbole? Not so.

I can give you dozens of reasons you need a Web site, but I’ll confine myself to just one: credibility.

How credible are you? Show, don’t tell

Every novelist knows that you “show, don’t tell”. This applies on the Web too. You gain credibility when you SHOW.

I know that many writers suffer from shyness; in fact shyness may be the archetypal writer’s disease - it’s one of the reasons writers become writers.

However, SHOWING what you can do is vital - how else can a client decide whether or not you’re worth his hard-earned dollars?

Showing means writing a blog, displaying an online portfolio, and writing an occasional newsletter.

I’ve just written “Web Copywriting - Three Hot Tips You Can Use Today” on my Creativity Factory Blog, and the three tips I share in that article can help help you to create a Web site which will build your career.

Let’s look at the tips one by one.

1. Include all the information buyers need

Who are your buyers? Your target audiences may include magazine and book editors, businesses, and Web sites.

Have you included all the information a buyer from your target audiences needs to hire you?

One of my own target audiences for my copywriting practice is Web businesses, so I’ve just created a new Web copywriting site for my Web copywriting services. I’ve offered Web copywriting for years, but it got lost in the other information on my angelabooth.com site, so I created Hot Web Copy, specifically to target Web businesses.

Decide WHO your target audiences are, and then give them the information they need to hire you.

2. Offer customer service before and after the sale

Customer service is vital. Make it easy for potential clients and past clients to contact you via your site so they can ask questions, and stay in touch with them after they’ve hired you.

Offer a free report so prospects will sign up to your newsletter - you need a way to stay in touch.

After someone’s hired you, contact them again within three months, and at least every three months after that. People forget names - I’ve got a great electrician, but chances are I won’t remember his name when my hot water service dies. It’s up to you to stay in touch, so people remember you.

3. Navigation is a sales map - lead your customers to sales

Include your contact information and a link to your newsletter sign-up form on EVERY page, and a link to your portfolio as well.

Your writer’s Web site is an amazing tool. I value my sites because I know how difficult it is to market your writing services without them.

Get a Web site. When you make it easy for buyers to buy your services, they will.

Copywriting is a great home business

Developing a copywriting services business makes sense if you want to write from home.

How does $250 an hour sound to you? Copywriters are in high demand.

There’s no limitations on who can write copy. Neither age nor education is a bar: your clients don’t care.

So whether you’re a stay-at-home mom or a retiree, or just want to moonlight at your current job, copywriting is the most lucrative (and the most fun, if you love to write) occupation you can try.

My Seven Days To Easy Money: Copywriting Success, new 2007 edition gets you started.

Create the perfect write from home business - it’s easy.

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