Copywriting and Public Relations – Create Buzz For Your Business

Want more copywriting clients? The easiest way to get them is to develop a public relations campaign, just as you would for a business which hired you. This time you’re your own client.

All public relations (PR) starts with setting measurable goals. So write a goal for your PR campaign.

Your goal could be to:

* Increase your stable of clients by 20 to 50 per cent (or even get your first client, if you’re a brand new copywriter); or

* Publicize a new offering – perhaps you’ve added Web copywriting to the services you provide.

Next, describe your audience. And please – don’t omit this step. Targeting is essential. Describe your audience in 100 words, and think about them. What needs does your audience have? When their needs and your publicity goals mesh, you’ll get ideas for the perfect pitch which will attract their interest.

What’s the Pitch? Summarize your Pitch in a Sentence

By now, you should have ideas for a pitch which will appeal to your audience. Write it down, in a sentence.

Create a PR Plan, With a Timeline

In a PR campaign, everything works together. The centerpiece of your campaign will be several press releases, which will work in together with your Web site, blog, and any advertising you’re doing, to make your pitch. It’s essential that you “stay on message” – that is, repeat your pitch for the time of your campaign.

Staying on message for the length of your campaign ensures that your message (pitch) gets through to your audience. It’s been said we need to hear a marketing message at least seven times before we remember it, so make sure your message gets through.

Remember to stay on message when media get in touch. When doing an interview on radio or with a reporter for a story, stay on message! Don’t get sidetracked.

Once you’ve completed your timeline, and have entered the dates into your calendar, you’re ready to go.

Write a Report When Your Campaign’s Over

When your PR campaign is done, write a report, just as you’d do for a client. What did you achieve? What surprised you? Did you meet your goals? What follow up activities will you perform?

Great publicity never happens by chance; it’s all in the planning. Start planning today and create some great buzz for your copywriting business.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

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