In Sell Your Writing Online NOW (SYWON) we devote lots of time to not only creating your own information products like ebooks, but also to marketing them effectively online.
Marketing is what makes sales. So, even before you start writing your ebook, you need to think about how you will market it.
What’s “marketing”? I’ve written an ebook about marketing for writers. Marketing’s a HUGE topic, and you never stop learning.
Marketing is more than advertising and promotion however. Marketing starts with defining the audience, before you write your ebook. If there’s no audience for your product, you can’t sell it. So when you get an idea for an info product, think very carefully about who might buy it.
However, assuming that you have an audience in mind, there are many ways to market your ebooks. One method is affiliate marketing. I haven’t used it extensively to market my ebooks, but done well, it’s very effective.
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