A reader asked: “How do I get started as a copywriter?”
He’s been writing freelance for several years, but wants to add copywriting to his list of services.
Getting started as a copywriter is easy: just get a client, write the copy, and then get another client. There are no special educational requirements to write copy, although it does help if you have some business experience.
Many copywriters fall into the profession by accident; someone asks them to write an advertisement, or some catalog copy, and they find that they enjoy it, so they go looking for freelance copywriting jobs.
It’s easy to find work as a copywriter. The marketing departments of large companies use freelancers, as do the tens of millions of smaller businesses worldwide.
Until you’ve got some experience, it’s best to work with local clients. In many cities, you’ll be the first copywriter who’s ever approached a business. Do some cold calling, or if this spooks you too much, take out a small ad in your local paper.
Making the switch from freelance writer to copywriter really just takes a decision. Decide you want to write copy, and get your first client.
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