Article Marketing - Use it to Sell Your Writing

by angela.booth on April 7, 2008

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Most freelance writers spend hours each week hunting for writing jobs. Unfortunately, this can lead to a very low income; you need to develop marketing skills so that editors and other buyers come to you.

One of the easiest ways to market your writing is by using article marketing. Article marketing is essentially writing articles and posting them to online directories to promote your business.

Yes, you’re writing free articles! However you are writing them as a form of advertising — advertising which promotes your business and gets you writing jobs.

Here are five tips which will help you to get started with article marketing.

1. Your name is your most valuable asset as a writer

Name recognition leads to sales. This is why companies spend millions of dollars on advertising just to brand their name.

You must promote your name. One of the easiest ways is via article marketing. People who see your name on articles and realize that the quality of your articles is high, will hire you to write articles and other material for them.

2. Articles let you promote your name and your services

Advertising is very expensive, and when you stop advertising you stop receiving the benefits. Articles are a form of free advertising which will keep on promoting you forever online.

With each article you write your name will become better known. All marketing is cumulative, so the more articles you write the more writing jobs you will get.

3. Write articles for your customers, not for other writers

One of the biggest mistakes you can make in article marketing is writing for other writers, rather than for clients. Other writers can’t hire you, but business people and editors can.

Here’s an example. Let’s say you want to be hired by a computer magazine. How could you draw editors’ attention? Just write a series of free articles about computers — or whatever aspect of computers you want to write about — and your name will soon become known to computer magazine editors without you having to do anything else at all.

The big benefit of article marketing is that it brands you as an expert. All editors and other buyers of your writing want to hire experts to write for them, so article marketing is a great strategy, no matter who you want to write for.

4. Article marketing is free, and more effective than job hunting

Many freelance writers spend hours every week hunting writing jobs.

How much is your time worth? If you’re making $100 an hour, that’s what it’s worth. So if you spend five hours a week hunting for writing jobs, you’ve just lost $500.

If you write five articles a week, those articles will keep on working for you for years, and you will have people contacting you to write for them.

5. Post your articles on your own Web site

Here’s a final tip. Post your articles on your own website, as well as posting them to article directories. The more content you have on your website, the more often your site will be found in the search engines.

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The basic idea of PLR content is that it’s content which is sold to people to edit, mash up, or use directly on their Web sites. PLR content may be articles, ebooks, reports, or even audio. It’s CONTENT - stuff for Web sites - in its generic form.

If you can write ten PLR articles in a week, you can make $4000 a week

Sounds weird, but it’s true. Many writers are already cashing in on PLR, and you can too.

“Instant PLR Author: Make Money Writing Private Label Rights Products” shows you how.

Make money writing: discover the secrets of article marketing

Want to boost your income? “Article marketing” is highly popular with Web site owners, because articles are money in the bank to them.

As a writer, this means that article marketing can be a great income stream for you, if you know how article marketing works, and how to write articles and where to submit them.

Judy Cullins’ great three-book set Advanced Article Marketing can be your guide to a fantastic income stream, with a hidden benefit: you can use article marketing to boost your writing business as well.

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{ 6 comments… read them below or add one }

Gary Fletcher 04.08.08 at 7:11 am

Hi Angela,
Concerning item 5, do you suggest posting the exact same article on your own site and to the directories? I thought that it is better to make directory articles unique?

Regards,
Gary

angela.booth 04.08.08 at 4:12 pm

Hi Gary

Why?

I’ve heard this too, not have not seen any proof that it’s important or useful. It depends on WHY you’re posting articles to directories, of course.

When in doubt, TEST. :-) See what works for you.

Cheers

Angela

Gary Fletcher 04.09.08 at 2:30 am

Hi Angela,

Good point, I’ll go and test that myself…

Regards,
Gary

Christie Lyle 05.13.08 at 5:58 pm

Hi Angela,

I definitely agree with you on this. Article Marketing had been a great source of income to freelance writers, since fresh web contents are important to a lot of website owners. Just imagine how many prospects we can cater to!

L Jones 05.27.08 at 3:51 pm

Hi Angela

Article Marketing is probably one of the methods i like the most, not because i like writing…… I don’t , its just the best method i have found over the years to promote a business and increase your income dramatically.

Mike Gilchrist 06.07.08 at 3:13 pm

3 very simple steps…

You will write an article that is “optimized” using the best “keyword phrases”.

You submit your “keyword optimized” article to the top article submission directories like Ezinearticles.com. You rinse and repeat writing informative cash producing articles one-by-one.

Your articles get into the Google Top 10 search results for FREE and eager buyers click on your “resource box” in your articles and purchase from your site or your affiliate links when they see your listing in the top search engine results.

Step 4 Is Sitting Back And Watching In COMPLETE Amazement As Your Bank Account Gets Stuffed With Endless Cash Profits Day And Night!
Yes folks it really is that easy.
Learn all the you need to know about ARticle Marketing Right here
The Expert Guide To Article Marketing

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