Build your freelance writing business every day with marketing

by angela.booth on October 7, 2007

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Want to make a great income as a freelance writer?

Here’s the advice I give my writing students: market every day.

Marketing (in the sense of promotion) is the lifeblood of every successful business. If you’ve recently made the transition from paid employment to your own business, you may find the marketing concept difficult to get your head around. When you’re working for someone else, they handle all the marketing.

An employer’s marketing efforts may be invisible to the staff. The marketing may consist of: a yearly Yellow Pages ad, local advertising, attendance at trade shows, private networking, and outsourced telemarketing.

If you’re a solo operator, at least 40 per cent of your working time each week needs to be spent on marketing. You need to have processes in place so that you can simply get it done without thinking too much about it. If marketing is difficult for you, it’s because you don’t have the processes in place which make it easy.

You can choose to spend half your daily working time marketing, or you can devote a couple of days each week to marketing. Your choice. But you must get it done.

How you choose to market your freelance writing services is up to you, as long as you do it.

My ebook writing manual “You CAN Sell Your Writing Now: Marketing Skills For Writers” teaches you essential marketing skills.

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