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Developing your public relations skills is vitally important to your success as a freelance writer. This is because your first PR client will be YOU. If you can master the skills of a public relations professional on your own behalf, you can extend those skills to clients.
I did a formal two-year course in PR many years ago; if you get the chance to build your PR credentials, with training, do it. PR training repays itself many times in your freelancing career.
Failing formal training, read every book on PR you can get your hands on, and then practice PR skills on yourself. My copywriting course “Seven Days To Easy Money: Copywriting Success” teaches you PR by self-practice, and students say it’s the best part of the course.
The skills of the PR flack - press releases and their support
As a freelance writer, you’ll often be asked to write press releases. PR skills go beyond writing press releases, although press releases are important. When you’re writing a press release, consider the support for the release first. Support includes:
* Ensuring that the PR contact mentioned in the release is capable of giving media interviews and is prepared for the attention;
* Advising your client on material journalists will need to write a story - company backgrounder, product information etc;
* Advice on keywords and the search engines when posting a press release online.
With the supports in place, you can write and publish a press release with confidence.
Remember to follow up with the client after the press release has been sent out, and you may gain a long-term PR client.
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Angela Booth
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