Marketing is vital to freelance writers. Whatever your monthly income is right now, you can easily triple it within three months. (All marketing takes three months to kick in heavily, but it’s cumulative.)
If you’re not up to speed on marketing and the 4Ps (product, price, promotion and place), go to your local community college and sign up for a semester or two. If you don’t know the basics of marketing, you’re hamstrung when it comes to the business of writing.
Robert Middleton’s “IMPLEMENTING A MARKETING CAMPAIGN” is a great outline on the basics of a marketing push:
Purpose of Campaign:
Gain six new consulting clients worth $25,000+ each in six months through proactive networking.Intended Results:
Increase credibility and visibility in my target market; grow my mailing/email list to 500 people; have meetings with 25 centers of influence; have appointments with 25 prospective clients; prepare proposals for 12 prospects; close six projects.
This spoke to me because I’m in the middle of creating a new marketing plan for the final months of 2007, and early 2008. I’m just using a spreadsheet in iWork Numbers; it has easy formatting, and I’ll print it out when I’m finished in two copies. One for my bulletin board and one for a clipboard.
I’ve written a marketing manual for writers – “You CAN Sell Your Writing Now: Marketing Skills For Writers”; it covers marketing that works for writers. It’s a basis of an ever-increasing income.
If you’re not marketing, you’re stifling your freelance writing career.
Technorati Tags: marketing, writing, freelance writing, marketing, promotions
Did you like this? If so, please bookmark it,
Sell Your Writing Online NOW
Info Product Maestro: Make $500 a Day with Your Information Products
